The ‘fight-or-flight response’ is the ultimate survival tool. It describes the instinctive physiological responses that all humans and most mammals experience when faced with a threatening situation.
Packaging is important. Sure it’s not as important as the product itself - but as the first thing a customer sees, it’s still important to get right.
And when a product is on display in a retail space or at an event, the packaging becomes part of communicating the product. It needs to both inform and showcase, and often it becomes part of the solution for transportation or storage.
doppel is so far only available online but these were all points we considered when designing the packaging.
One of the oldest tactile illusions is the Aristotle illusion - it’s also one of the most simple.
First, cross your forefinger and index finger. Next, touch a small spherical object such as a rolled up piece of blu-tac.
It will feel like you are touching two balls of Blu Tack and not one. You can also achieve the same effect if you touch your nose!
This post first appeared on the QEPrize website.
The Queen Elizabeth Prize for Engineering Foundation exists to celebrate and promote engineering and to demonstrate its important role in society. Every two years we award the Queen Elizabeth Prize for Engineering: an international £1million prize that celebrates engineers responsible for an innovation that has been of global benefit to humanity.
CES, LAS VEGAS – January 5, 2017 – London-based technology start-up, doppel, is bringing a new generation of wearable technology to the United States that helps users stay alert or calm down, naturally, in real-time. Different from traditional wearables that merely measure or monitor your body, the new doppel wristband can literally change your mood using your body’s natural response to rhythm.
We’ve blogged before about circadian rhythms (rhythms in nature that follow the daily cycle of sunlight and darkness) but interesting research published in Current Biology and Cell Reports has found that some marine animals have at least two internal clocks, which crucially follow different times and have different mechanisms.
In 1908, psychologists Robert M. Yerkes and John Dillingham Dodson first mapped the empirical relationship between ‘arousal’ (meaning psychological alertness) and performance. They found that performance increases with physiological arousal, but only up to a point. When levels of arousal become too high, performance decreases. This is called the “Yerkes–Dodson law”.
Two years ago, along with three other founders, I started a business. It was something none of us had ever done before and we have been learning as we go.
Needless to say, we have made plenty of mistakes along the way and in May, I stood in front of a crowd of three hundred people in Budapest and presented three of our finest failures for their enjoyment.
We’ve all wanted to change how we feel at some point. Perhaps you drink coffee to feel more alert before arriving at work. Or maybe you’ve considered taking up yoga to help wind down at the end of the day. Personally, I like the idea of meditation, but with a busy job and family life I have no idea when I’d find the time.