“We need wearables to actively do something if they are to be truly useful for most people. It’s not enough to bombard us with data.”
Jack Hooper, doppel Co-Founder and Commercial Director shares his thoughts on the future of wearables.
Wearable technology is big business. Nowhere was that more obvious than at last week’s CES. doppel was in Las Vegas not only to speak about wearables, but also to check out the competition. This year’s show was crowded with activity monitoring bands, sleep trackers, medical wearables and smartwatches.
doppel isn’t any of the above, but you do wear it on your wrist. it competes for that valuable ‘wrist real estate’. So what makes doppel different in this ever more crowded market?
Ultimately doppel is active, not passive. It’s a game changer. It goes beyond monitoring and does something for you. It changes how you feel.
You don’t need to see a graph for it to work. You don’t need to download your data for it to change your day.
Within a minute or two of use, you feel calm and focused. It works with your body’s natural response to rhythm to change how you feel. You can use it at work, at home, while you're out and about - all without thinking about it.
In fact, explaining this fundamental difference simply is one of our greatest challenges as a company. When I say wearable, most people think of a monitoring band. But wearables have the capacity to go beyond simply measuring the user.
Of course data can be useful for certain things such as fitness or health, especially where there is a coach or medical practitioner who can use the data to provide personalised advice. But wearables will have to become more active for them to be useful to the mainstream, that is they will have to deliver an effect with very little effort for the user. Many sources are reporting that 50% of people end up ditching their fitness trackers after only six months. It seems that we quickly reach a state of too much information. As wearables and tracker apps increase in number there will soon be too much data and it will become impossible to act on it all, however good the advice that accompanies it.
We need wearables to actively do something if they are to be truly useful for most people. It’s not enough to bombard us with data.
So perhaps doppel is in a different category. Yes you wear it, but the idea starts from what doppel can do for you, not what doppel can measure.
This is where we believe that wearables must go.